Priority action
Do not raise the budget, change the creative. Impression cost is normal; the break is at the click. Try three new creatives first.
Dozens of clients, one panel.
Every client keeps its own brand, calendar, pool and reports. You switch between them from the sidebar, and your workload does not grow with every new client.
Frea Diamond
Active
Lume Studio
Active
Anka Clinic
Awaiting approval
Marla Cafe
Active
Deniz Realty
Active
5 / 10
Multiple businesses
Data never mixes, workload never multiplies.
The brand profile is set up once, the calendar fills itself and captions write themselves. Your job becomes approving and steering.
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Everything per business.
Brand profile, media pool, calendar and reports stay separate.
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Shared credits.
Your monthly credits belong to the whole account; you decide which client uses them, on images or videos.
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Combined view.
Calendar, publishing history and reports can also show all clients together.
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As many clients as you need.
The agency plan includes ten businesses; more are added per business.
September content plan
Sep 4 · Feed + Story
When the last light of the day falls on the bench…
Approved
Sep 7 · Carousel
The four stages of a ring before it leaves the workshop.
Revision
Sep 9 · Reels
Not seen by the client yet.
Pending
Client approval
Keep client approvals out of WhatsApp.
Share the monthly content plan through a private link. The client sees it on their own screen, approves or requests a revision. Who approved what and when is on record.
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Link and PIN.
A private address and a six digit code per person. Failed attempts are counted and abuse is locked out.
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Clients cannot break anything.
They cannot change images or captions; they approve, request revisions and comment.
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Send it as a PDF too.
The same plan becomes an A4 PDF with one button and is attached to the invite email.
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Move approved rows to the calendar.
Only approved, dated rows with images reach the publishing calendar.
Ads diagnosis
Why are the ads not working?
Krates pulls data from your Meta ad account and walks down the diagnosis chain from the top. The goal is not to list every metric; it is to find the first broken link and write one priority action.
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Two benchmarks.
Industry thresholds and your own account’s last 28 day average.
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Broken tracking comes first.
If conversion events are not firing, no metric below them can be trusted.
- 1 Measurement health Pixel and conversion events Healthy
- 2 CPM Cost per thousand impressions Healthy
- 3 Link click through rate Does the creative get attention? First broken link
- 4 Landing page view rate Do clickers reach the page? Checked next
- 5 Conversion rate Do visits turn into sales? Checked next
- 6 Cost per result and ROAS Does the spend come back? Checked next
