It creates, schedules, publishes and measures.
Krates is a design tool and a post scheduler. But it is more than that: a complete system that learns your brand, creates content, builds the calendar, writes captions and publishes.
Content without a photo shoot or a designer.
No image or video? Image Studio creates it. You do not even need to write a prompt: show your product and Krates turns it into a ready to publish frame.
Write a prompt or leave it to Prompt Suggestion; Krates creates a ready to publish image in Instagram’s formats.
Give your product photo together with another frame; Krates blends the two into a single frame.
Get a short Reels video from the image you like; it lands in the pool and goes on the calendar from the same screen.
Image Studio · Portrait post 4:5
A gold ring on the model’s hand; evening light, warm skin tones, softly blurred background.
Reference · Product
Reference · Second frame
Result
Reels · 0:06
- 4 formats Square, portrait post, story/Reels and landscape, each in Instagram’s own dimensions.
- Multiple references Give your product photo and another frame together, Krates blends the two.
- 6 sec video Turn the image you like into a short Reels video.
- In the background Generation keeps going if you close the page; results wait in History.
It picks the goal, builds the audience and tells you why.
Krates’ ad assistant works through chat. If you own the business it only asks about your business and makes every technical decision; if you run ads it talks shop and challenges a wrong decision with numbers.
Asks what you sell and how customers reach you; picks the right goal from 20+ industry recipes and explains any change it makes.
Never spreads the budget where it cannot perform; draws the city and district list from purchasing power and proximity signals.
Places the headline on the image; never prints a price missing from your site or a claim it cannot verify.
Let’s run a sales campaign with 100 TL a day.
A purchase goal needs about 50 sales a week, roughly 3,500 TL a day. With 100 TL let’s start with an add to cart goal and a warm audience.
Area · Istanbul
The budget cannot cover 80 more cities, so they were left out.
Trace of light
New collection
- 2 modes Plain words for business owners, technical terms for advertisers.
- 20+ industries Ready made goal, area and audience recipes for each one.
- City and district Spends the budget only where it can perform.
- 100% verified target audience.
A closed loop of six steps.
You only take the first step; Krates runs the other five. The sixth step feeds the first, so as metrics build up, times and captions become specific to your account.
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1
Content is prepared.
You upload photos to the pool or create them in the Image Studio.
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2
Brand profile is read.
Your industry, tone and audience shape every decision.
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3
It lands on the calendar.
Day and time follow the best free slot of that day.
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4
The caption is written.
A caption is written in your voice by looking at the image.
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5
It goes live on time.
Feed posts, stories and Reels publish at the planned minute.
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6
Results are measured.
Reach, likes, comments, saves and shares land in your panel.
It learns your brand first.
Krates reads your website and Instagram profile and extracts your brand’s own voice. Every caption from then on follows this profile.
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Extracted in one click.
Share your site, connect your account; the profile is ready in minutes.
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Edit it anytime.
Tone, audience, topics and banned words stay under your control.
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Changes apply instantly.
Update the profile and the next captions switch to the new tone.
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Confidence score.
If data is thin Krates says so, shows a low score and asks for more.
Upload, and the calendar builds itself.
Your media pool on the left, your calendar on the right. Drop a card on a day and a post is created; Krates picks the time, you can change it.
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Drag and drop.
Drop the card on a day; drag, drop and place, that is all.
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Carousel sets.
Combine up to ten frames in one post and reorder them by dragging.
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Sizes are automatic.
Every image gets 4:5 feed and 9:16 story versions; the original is kept.
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iPhone photos welcome.
HEIC files are converted in the browser; upload 20 photos at once.
No photos? Krates creates them.
Describe what you want and optionally add your own product photo as a reference. Krates creates a ready to publish image in Instagram’s formats.
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Use your own product.
Several references can be combined; Krates relates them to each other.
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No prompt writing.
Prompt Suggestion looks at your references and writes a recipe.
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Instagram formats.
Portrait, square, story/Reels and landscape. No more resizing.
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Straight to the calendar.
Send the image you like to the pool and pick its day on the same screen.
Put your logo and text on the image.
A layout editor that runs in the browser: logo and text layers, alignment guides and safe area markers. No design software needed.
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Bulk branding.
Select several images, set the layout once and apply it to all.
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Default layout.
Save the layout you like; your logo always starts where it belongs.
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Your own font.
Upload your brand font; it is used in the output, Turkish characters included.
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Original preserved.
The branded image arrives as a new set; your source photo stays intact.
A ready post waits for you every week.
Krates picks a topic that suits your industry, finds or creates a background and places the text on it. Post and story versions come together.
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Text is not baked in.
Click the text to change it; the image is redrawn.
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Readability checked.
Bright backgrounds get a shade, long text gets a smaller size.
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Your photos first.
If the pool has a suitable background it is used; if not, Krates creates one.
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One click to schedule.
A suggestion you like becomes a post; the rest you simply delete.
It writes the caption by looking at the image.
Krates actually looks at the frame you will post. The caption comes from a concrete detail in it, not from a template. You always have the final say.
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Reads the image.
Light, material and moment shape the caption; no stock sentences.
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Uses your voice.
Tone, audience and words to avoid apply to every caption.
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Never repeats itself.
Rewrites anything that falls into the same opening, emoji or pattern.
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Rewrite on demand.
Edit a caption by hand or have it rewritten with one button.
When the time comes, it posts by itself.
Your post goes out from your account at the planned minute. Your computer does not need to be on and you do not need to be there.
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Feed and story together.
One schedule publishes both; the post link lands in your panel.
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Alerts on failure.
Retries three times, then logs it in the panel and emails you.
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Warns before access expires.
Renews the connection before it expires and tells you if needed.
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No silently lost posts.
Every post’s status is visible in your publishing history.
Video lives in the same calendar.
Drop the video into the pool, choose the cover frame and pick the day. Reels and video stories go live at the planned minute.
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Large files are fine.
Videos upload straight from your browser to the cloud, up to 300 MB.
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Errors at upload time.
Resolution, duration and codec are checked on upload, not at publish.
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Your cover frame.
Pick the cover from inside the video, just like on Instagram.
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Reels and video story.
Schedule one video in both formats; the 60 second story limit is respected.
See what happened, in numbers.
Real performance of every post comes from Instagram’s own data and lands in your panel. No guesses, no opinions: measurement.
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Official data.
Numbers come straight from Instagram, not from Krates’ estimates.
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Refreshes itself.
Metrics refresh during the day, or instantly with one button.
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Best hours.
See which hours work and let the calendar adapt to them.
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Post by post.
Posts are ranked by engagement so the winners stand out.
Build your ads by chatting.
You talk to a dedicated AI agent trained on advertising. Tell it what you sell; it sets the goal, budget floor, area, audience and creative, then presents it all in one plain language approval message.
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Two modes, one system.
Plain words for business owners, technical terms for advertisers.
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Checks budget against the threshold.
If the budget cannot feed the goal’s learning phase, it says so and suggests a better goal.
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Gates locked in code.
No creative before the area is agreed, no draft before the audience is built.
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Then it diagnoses.
Once live, it finds the first broken link and writes one priority action.
